PORTAL / GETTING STARTED / Phase 4 — Connect your tools

Phase 4 — Connect your tools

API keys: what to get, where to get each one, and where to put it. Do only the ones your workflows need.

Workflows talk to your real tools through API keys stored in your .env file (local only, never in git). You don't need everything on this page — your install plan (from the Map phase) says exactly which ones your first workflows use. Connect those, skip the rest until needed.

How to add any key

  1. Open .env in your repo folder (copy .env.example to .env if it doesn't exist).
  2. Paste the key after the = sign, no quotes, no spaces: META_ACCESS_TOKEN=EAAG...
  3. Save. Done — skills pick it up automatically.
Treat .env like your bank card PIN. We will never ask you to send us keys by email or chat; during the install we work inside your environment, keys stay with you.

Where each key comes from

ToolKey(s)Where to get itNeeded for
Meta AdsSystem User tokenBusiness Settings → Users → System users → generate token with ads_read/ads_managementCampaign builds, ad analysis, reporting
Google AdsDeveloper token + OAuth refresh tokendevelopers.google.com/google-ads — we do this WITH you on a call, it's the fiddliest oneSearch-term cleanup, keyword research, reporting
Google WorkspaceOAuth (guided script in the kit)We run scripts/google_auth.mjs together onceDocs, Sheets, Drive, Gmail deliverables
Your CRM (GoHighLevel)Location API keyGHL → Settings → API keysLead tracking, reporting, booking flows
Your CRM (HubSpot/Pipedrive/other)Private app tokenWe map your CRM's equivalent during installSame as above
KreaAPI keykrea.ai → Settings → APIImage generation for ad creatives
ElevenLabsAPI keyelevenlabs.io → Profile → API keyVoiceovers for video ads
HeyGenAPI keyheygen.com → Settings → APIAvatar-less video ads
FirecrawlAPI keyfirecrawl.devWeb scraping (competitor intel, site audits)
InstantlyAPI keyinstantly.ai → Settings → IntegrationsCold email sending
MillionVerifierAPI keymillionverifier.comEmail verification
ClickUp / your PM toolAPI tokenClickUp → Apps → APITask creation from briefs and meetings

Full directory with pricing notes: Tools & APIs.

Checklist before Phase 5