[ SETUP ]
The stack behind the system.
These are the exact tools our own agency runs on. You don't need all of them — Core is mandatory, everything else connects per-workflow when your install plan calls for it. Keys go in your .env (Phase 4 guide).
Core
Claude Max + Claude Code
The engine and the interface. Claude Code is the terminal your team talks to; Max is the subscription that includes it.
Max plan, per seat · site ↗
GitHub
Your private repository: the operating system's home. Version history for every workflow and rule.
Free org plan is enough · site ↗
Node.js
Runs the helper scripts (connectors, renderers). Installed once per machine in Phase 2.
Free · site ↗
Google Workspace
Docs, Sheets, Drive, Gmail, Calendar — where deliverables land and client folders live.
Business Starter+ · site ↗
Paid media
Meta Ads API
Campaign builds from briefs, deep account analysis, creative uploads, lead form creation, reporting.
Free (needs a Business Manager) · site ↗
Google Ads API
Search-term cleanup with auto-negatives, keyword research via Keyword Planner, campaign creation, reporting.
Free (developer token, we help set up) · site ↗
CRM & funnels
GoHighLevel
CRM, pipelines, booking calendars, inbound webhooks. Our default; your existing CRM can map instead.
Agency Starter+ · site ↗
HubSpot / Pipedrive / Close
If you already run one of these, we adapt the CRM-touching workflows to it during install instead of GHL.
Your existing plan · site ↗
Cloudflare Pages
Instant hosting for landing pages with A/B testing. Free tier covers most agencies entirely.
Free · site ↗
Supabase
Database behind landing-page lead capture and A/B test tracking.
Free tier to start · site ↗
Creative
Krea
Image generation (Nano Banana engine) for static ad creatives, with reference-image support for brand fidelity.
API plan, ~cents per image · site ↗
Kling
Image-to-video generation for cinematic ad clips (5-10s scenes).
API credits · site ↗
ElevenLabs
Voiceovers for video ads in 30+ languages, including voice cloning.
Creator+ · site ↗
HeyGen
Full video ads without an avatar (b-roll + kinetic text + VO) or with a presenter. Roughly $0.50 per short ad.
API (pay per video) · site ↗
Creatomate
Template-based branded video rendering (Canva-style motion ads) via API.
Starter · site ↗
Research
Firecrawl
Web scraping that handles modern JS sites — competitor teardowns, site audits, brand research.
Hobby+ · site ↗
Playwright
Browser automation for screenshots (ad library spying, landing page captures, PDF rendering). Installs with the kit.
Free · site ↗
Outbound
Instantly
Cold email sending infrastructure: inboxes, warmup, campaigns, replies.
Growth+ · site ↗
AnyMail Finder
Finds decision-maker emails; its GeoLead endpoint turns a location + business type directly into a lead list.
Pay per found email · site ↗
MillionVerifier
Email verification before sending — protects your sender reputation.
Pay as you go · site ↗
BounceBan
Second-stage verification that recovers deliverable catch-all addresses other verifiers throw away.
Pay as you go · site ↗
Operations
ClickUp
Task creation from briefs and meeting summaries. Any PM tool with an API can map instead.
Your existing plan · site ↗
Fathom
Call recording + AI summaries. Feeds meeting-to-tasks and sales-call scoring workflows.
Free tier works · site ↗
OpenAI Whisper API
Transcription engine behind the knowledge-ingestion workflow (turn long videos/trainings into searchable notes).
Pay per minute (~$2 per 4h video) · site ↗
SiteGround
Traditional hosting for full brand websites (vs landing pages on Cloudflare).
StartUp+ · site ↗