[ COPY & CONTENT ]

/campaign-deck

Write a complete Meta ad campaign deck in ACME Agency's high-energy in-house deck voice.

Download the skill file (.md)

/campaign-deck

Generates a ACME Agency Meta campaign deck in the agency's high-energy in-house deck voice — the deck structure, the voice, the emoji/arrow system, the problem→solution arc — for any vertical and in HR, BS, EN, or DE. The deck lands as a native Google Slides file in the client's Drive folder and is directly ready for /meta-lead-ads once a designer drops in the visuals.

This is NOT /copywrite. /copywrite returns 3 ad-copy variants in a Doc. /campaign-deck returns a complete campaign deck (ads + lead form + thank-you + email) in the deck voice, at max fidelity (emojis and fragments kept, unlike the house copywriter).

When to trigger

• "write the campaign deck for <client>" / "deck of Meta ads for <client>"
• "napravi deck oglasa za <klijent>" / "napiši kampanju u našem deck stilu"
• "/campaign-deck <Client>"
• Any request for a full Meta lead-ads deck/brief (not just a couple of copy lines) for a ACME Agency client, where the ask is the full high-energy deck style.
• NOT for: a single headline or one-off copy line (use /copywrite); building the campaign IN Meta from

an existing deck (that's /meta-lead-ads); visuals/images (that's /reference-ads etc.).

Phase 0 — Parse inputs

Extract: client (required), --lang (one or more of hr|bs|en|de; default = client's primary language), --audience (optional extra audience blocks, e.g. "turisti, partneri"), --type (lead-gen | giveaway | recruitment; default lead-gen), --folder (Drive folder override).

If client is missing, ask once. Don't guess.

Phase 1 — Mirror the deck process: client → competition → questionnaire

The deck voice is written after looking at the client, the competition, and the questionnaire. Gather all three:

1.1 Client (3-step cascade — see ACME Agency/CLAUDE.md)

1. ACME Agency/clients/clients.json → slack_channel, drive_folder_id, website, vertical,

page_id, languages.

1. ACME Agency/clients/<Client>/CLIENT.md → business, offer, audience, USPs, proof points,

competitors, pricing, tone, conversion goal.

1. ACME Agency/clients/<Client>/brand-dna.md if present → voice adjectives, language, tone.
2. If clients.json lacks the client, fall back to the Sheet registry (readClientRegistry) then API

discovery, and backfill clients.json.

1.2 Competition

• Read competitors from CLIENT.md. If the client has a /spy history

(ACME Agency/clients/<Client>/ spy docs) read the latest for current hook/offer/format patterns.

• Optional deeper pass: if the user asks for a fresh competitive read, run /spy for the client (or

/spy --keywords "<vertical terms>") first and feed its hook/offer findings into the brief. Don't block on this — the deck's edge is voice, not a competitor audit.

1.3 Questionnaire (upitnik)

• Look for an onboarding questionnaire in the client's Drive folder or local folder

(ACME Agency/clients/<Client>/ — files named upitnik, questionnaire, brief, intake). If a Drive questionnaire exists, read it for offer details, audience pains, proof, and the client's own phrasing. If none exists, note the gap and proceed from CLIENT.md + website.

• If key facts (price, guarantee, certifications, exact offer) are missing, list them — the agent will

placeholder them as [POTVRDITI — …] rather than inventing.

1.4 Decide blocks

• One block per language in --lang, plus one block per --audience entry. Decide, per extra block,

PORT (same offer, other language) vs REWRITE (same language, other audience) — see STYLE_GUIDE §2.

Phase 2 — Delegate to the campaign-copywriter agent

Invoke the campaign-copywriter subagent (Task tool, subagent_type: "campaign-copywriter"). Pass:

client: <name>
business: ACME Agency
vertical: <from clients.json / CLIENT.md>
campaign_type: lead-gen | giveaway | recruitment
language_blocks: [<hr>, <de>, ...]   # + audience blocks (turisti / partneri / dijaspora)
brief: <assembled from Phase 1 — offer, audience pains, USPs, proof points, price anchor, mechanism,
        competitor hooks to differ from, the client's own phrasing from the questionnaire,
        per-block PORT vs REWRITE decision>
constraints: <must-include claims, banned angles, char sensitivities, known proof points; any [POTVRDITI] gaps>
reference_files:
  - <abs path>/.claude/skills/campaign-deck/STYLE_GUIDE.md
  - <abs path>/.claude/skills/campaign-deck/campaign-deck.tests.md
  - <abs path>/ACME Agency/clients/<Client>/CLIENT.md       (if exists)
  - <abs path>/ACME Agency/clients/<Client>/brand-dna.md     (if exists)

The agent reads the style guide + tests, writes the full deck per block, runs the deck-voice self-test loop (structure complete + markers present + no em-dashes + English error guards + HR/BS register consistency + "is this on-voice?" ≥ 8/10), and returns the deck as text with === SLIDE === delimiters plus angle notes, iteration counts, and per-block scores.

Do NOT write or hand-edit the copy yourself. If a block is off, re-invoke the agent with specific feedback.

Phase 3 — Build the Slides deck + deliver

3.1 Save the agent's deck text locally

Write the agent's DECK: payload (everything from the first === SLIDE === onward) to ACME Agency/clients/<Client>/campaign_deck_<YYYY-MM-DD>.txt.

3.2 Build the native Slides deck

node ACME Agency/scripts/build_campaign_deck.mjs \
  --client "<Client>" \
  --title "<Client> — Deck oglasa — <YYYY-MM-DD>" \
  --in "ACME Agency/clients/<Client>/campaign_deck_<YYYY-MM-DD>.txt"

This splits on === SLIDE ===, creates one left-column text box per slide, and files the deck in the client's Drive Oglasi subfolder (or --folder/My Drive root if no client folder). It prints { presentationId, url, slideCount }. The left-column placement is what makes the deck /meta-lead-ads -readable — designers add visuals on the right of each slide afterward.

Also save the full agent payload (angle notes + scores) to ACME Agency/clients/<Client>/campaign_deck_<YYYY-MM-DD>.md for reference.

3.3 Deliver via slack-reporter

Invoke the slack-reporter subagent. Pass: the client's slack_channel (from clients.json), a headline *Deck oglasa — <Client> — <YYYY-MM-DD>*, one section per language block listing the ad concepts + hook archetypes, an info line (campaign type, languages, iterations, voice-scores), and the Slides URL as the primary link. Language = the channel's language.

3.4 Next steps line

Tell the user: the deck is in Drive (link), it's in the house deck voice, and the next step is to add visuals to each slide's right side, then run /meta-lead-ads "<Client>" "<slides URL>" to build the campaign (PAUSED).

Verification (run AFTER 3.3)

• [ ] Agent returned a deck for every requested language/audience block
• [ ] Each lead-gen block has 4–5 ad concepts incl. ≥1 CAROUSEL and ≥1 VIDEO (giveaway/recruitment per type)
• [ ] Every ad slide carries a standalone format marker (SINGLE IMAGE/CAROUSEL/VIDEO); the tail has

META LEAD FORM + THANK YOU EMAIL markers

• [ ] Carousels have a stacked Headline: set (card 1 + card names); singles/videos have Headline: + Description:
• [ ] Lead form has ≥1 qualifying question (not just contact fields)
• [ ] No em-dashes anywhere; HR/BS register is consistent within each block (no Croatian↔Serbian drift)
• [ ] English blocks pass M-EN* (possessive apostrophes, period decimals, no typos, agreement) — the weakest language
• [ ] Diacritics (š ć č ž đ) and emojis preserved verbatim
• [ ] Each block's "is this on-voice?" score ≥ 8 (or the gap is flagged loudly — never silently shipped)
• [ ] Slides deck built (url non-null) and filed in the client's Drive Oglasi folder
• [ ] Local copy saved at ACME Agency/clients/<Client>/campaign_deck_<YYYY-MM-DD>.{txt,md}
• [ ] Slack post via slack-reporter returned ts non-null with the Slides URL

If any check fails, name the gap. The most common acceptable reduction is a block scoring < 8 after 5 iterations — flag it, never silently ship off-voice.

Key files

Notes

• Max deck-voice fidelity is the point. This skill deliberately keeps emojis, → arrows, and English

power-fragments — it does NOT apply the house no-emoji rule. Do not "clean up" the deck style.

• Never fabricate proof (prices, guarantees, certifications). Missing facts become [POTVRDITI — …].
• The deck is copy-only. Visuals are added by designers afterward; the [Link oglasa] convention and

left-column text-box layout keep it /meta-lead-ads-ready.

• Diacritics + emojis are sacred — see ACME Agency/CLAUDE.md → "Meta Ad Creation Rules" #2.