`/meta-web-leads`

Creates a complete Meta Web Leads campaign from a Google Slides brief — reads copy, visuals (from Drive gallery), and targeting, then creates a PAUSED campaign optimized for Pixel Lead events on an external landing page.

Download the skill file (.md)

Placeholders like ACME Agency, <id> and you@example.com mark values that are per-agency — your install fills them with YOUR clients and accounts. If a section references a helper script you don't have yet, it ships with that workflow's install.

Meta Web Leads — Campaign Creator

When to trigger

/meta-web-leads "ACME Agency" "https://docs.google.com/presentation/d/..." — manual, full run
/meta-web-leads — prompts for client and Slides URL if not provided
ClickUp auto-trigger when a task tagged claude-code matches:
web leads, website leads, pixel leads, web oglas landing, landing page oglas
Slides URL must be present in the task description

What this skill does

Reads a Google Slides brief (same format as /meta-lead-ads), downloads visuals from a Drive gallery link, uploads assets to Meta, and creates a complete PAUSED campaign optimized for Pixel Lead events pointing to an external landing page. No native Meta lead form is created.

Key differences from /meta-lead-ads

	Lead Form	Web Leads
Destination	Meta native form (ON_AD)	External landing page (WEBSITE)
Optimization	LEAD_GENERATION	OFFSITE_CONVERSIONS + Pixel Lead event
Pixel needed	No	Yes (from brief or clients.json)
Lead form spec slide	Yes	No
Landing URL required	No	Yes

Google Slides brief format

Same as /meta-lead-ads — one slide per ad format. No lead form spec slide needed.

Supported ad types: SINGLE IMAGE, VIDEO, CAROUSEL (same markers as lead form skill).

ClickUp task format

Task name: Pustiti Meta web leads kampanju za <service>
Tag: claude-code
Description:
  https://docs.google.com/presentation/d/PRESENTATION_ID/edit
  Visuals: https://drive.google.com/drive/folders/FOLDER_ID
  Landing: https://prijava.mbdent.com
  Pixel: <id>
  Budget: 15€ dnevno
  Targetujemo cijelu Hrvatsku
  Godine: 30+

Required fields

Slides URL — must be in the task description
Landing: — destination URL (fallback: clients.json → landing_page → website)
Pixel: — Meta Pixel ID (fallback: clients.json → pixel_id → fetch from ad account; error only if zero pixels)

Optional fields

Visuals: — Drive folder link with one image per ad slide (sorted by filename, 1:1 match)
Budget, age, geo — same parsing as /meta-lead-ads (defaults: €15/day, 30+, Croatia)

Pixel ID resolution (priority order)

pixel_id field in clients.json
Pixel: tag in the ClickUp task description
Fetch from ad account via Meta /adspixels (only if exactly one — errors if multiple)
Error — script stops and tells you what to add

If found via brief or API, the script automatically saves it to clients.json for future runs.

What gets created in Meta

All objects created in PAUSED status.

Campaign — OUTCOME_LEADS objective, CBO with parsed budget
Ad set — OFFSITE_CONVERSIONS optimization, Pixel LEAD event, WEBSITE destination
Ads — one per slide: single image, video, and/or carousel (LEARN_MORE CTA → landing URL)

How to run

Direct CLI

node ACME Agency/scripts/meta_web_leads.mjs \
  --client "ACME Agency" \
  --slides "https://docs.google.com/presentation/d/..." \
  --landing "https://prijava.mbdent.com" \
  --pixel "<id>"

Via ClickUp

Tag a task claude-code with the brief format above. The 5x-daily executor cron on your server picks it up.

Key files

File	Purpose
`ACME Agency/scripts/meta_lead_ads.mjs`	Contains `runMetaWebLeads` export and all shared helpers
`ACME Agency/scripts/meta_web_leads.mjs`	Thin CLI wrapper
`ACME Agency/scripts/clickup_executor.mjs`	ClickUp handler (`meta_web_leads` type)
`ACME Agency/clients/clients.json`	Client registry — `pixel_id`, `landing_page`

After the skill runs

ACME Agencyw in Ads Manager → activate campaign
Verify Pixel fires Lead event on the thank-you page (use Meta Pixel Helper extension)
GHL — leads arrive via landing page form (no additional wiring, unlike Meta-native Lead Form campaigns)

Built by

a teammate (sandbox proposal 2026-05-21). Skill wired in by Faris in the same session — sandbox couldn't write to .claude/skills/ directly.